American access providers are studying the possibility of offering video games on demand. The operators AT&T, Verizon and Time Warner are already studying this possibility, and would like to launch trial versions before the end of the year, for a massive deployment in 2013.
It is a “source close to the matter” reported by Bloomberg that gives this information. These Cloud Gaming services could thus push video game publishers to negotiate directly with operators to offer their titles on their services, which seems to reflect the relative loss of speed experienced by console video games in recent years. The rise of games Facebook, mobile games, as well as the generation of aging consoles that we know (the Xbox 360, PS3 and Wii date respectively from 2005 and 2006) does not play in favor of these machines. Some fear that this kind of service will quickly harm the console market.
“Everyone has a TV,” said Atul Bagga, video game analyst at Lazard Capital Markets, in San Francisco. According to him, access providers “are looking for new ways to monetize their users, and video games can be interesting for that”. This kind of service is not entirely new, since brands like OnLive or Gaikai have been promoting it for some time. Similarly, in France, some operators have already launched this kind of service, and Bouygues Telecom, among others, now offers games on its Bbox similar to those that can be purchased on current home consoles. The trend could therefore generalize in the future.