which audience might it be suitable for?

iPhone SE colorwayAfter the iPhone 6S and 6S Plus with 4.7 inch and 5.5 inch screens, Apple unveiled a iPhone SE which returns to the 4 inch format but offers a configuration close to the iPhone 6S.

During his presentation, he highlighted the attractiveness of the public for compact formats, with 30 million 4-inch iPhones sold in 2015.

Despite everything, observers wonder. This new iPhone was understood as a way to reach a new audience at a time when sales of Apple smartphones appear to have hit a ceiling in recent quarters and are expected to decline year over year in the first quarters of 2016.

Despite its attractive price of $ 399analysts doubt its success in China, an essential market for Apple but which is very geared towards large screen smartphones. The birth of the iPhone 6 Plus / 6S Plus with its 5.5-inch display is probably one of the consequences of this trend, and while the iPhone 5C met with mixed success in 2013.

iPhone SE 02The iPhone SE could however find some echo in India, another very dynamic market but of which only a fraction of the population can afford standard iPhones. The price cuts organized on the iPhone 5S had shown that the market was rather receptive.

However, the iPhone SE will be offered at 39,000 rupees, almost 590 dollars, far from the price announced in the United States, at its launch in early April in the country. Other fast-growing markets like Brazil could also more easily adopt this model.

Even considered for renewal cycles of the established markets, the iPhone SE could fall on a bone. IPhone owners with larger screens are unlikely to return to a 4-inch display and it is not said that apart from diehards, old generation iPhone owners switch to this new model, even with a more attractive price than the standard versions.

The first volume estimates are thus directed towards 15 million iPhone SEs in 2016, according to Digitimes, which cites sources among component suppliers and notes some caution in the forecast.

The iPhone SE should therefore not significantly change the quarterly volumes of iPhone sold and boost sales of the group's smartphones.