Valve embarks on streaming

The Twitch and YouTube Gaming services are worried: the largest PC video game sales platform, Steam, is about to launch its own streaming service.

Valve has recently reserved the Steam.tv site, pointed out by Pavel Djundik on Twitter as a teaser and specifying that "yes, it is very real".

Valve thus wishes to recover part of the audience of players who certainly take advantage of its platform to buy and play games, but turn to third-party platforms for the dissemination of their games online and communication with their spectators.

Having a tool directly linked to Steam could simplify things for players, even if, over time, streaming tools have become more and more accessible. The popularity of the platform could however shake the market dominated by Twitch and Google (with Facebook as a growing player). These are the features that will be offered by the platform that will seal its fate as well as the support of popular players.