At the announcement ofiPhone XS and XS Max, many were the spectators of the keynote saying to themselves: ” That’s all ? ” They felt they were far too similar to the iPhone X from the previous year. On the other hand, the end of the event seemed much more gratifying to them.
The Iphone XR, with its shimmering colors and lower price, had managed to reach the heart of its target. And after a few months of marketing, the report is clear. In the United States, the iPhone XR sold more than the iPhone XS and XS Max combined.
This is a study by Consumer Research Partners who reveals it. If the iPhone XS and XS Max were released three months before the iPhone XR, this did not prevent the latter to reign supreme on the New Continent.
Last November, the iPhone XR occupied 32% of total iPhone sales, while the iPhone XS and XS Max represented a share of 35%. Over the whole of October to December, the XR’s market share was 39%. While that of XS and XS Max was only 26%.
Like what, it is not technology that motivates a purchase: it is indeed the price. And Apple finally seems to have realized this since the recent announcement by Tim Cook, who revealed that he wanted to lower the price of his iPhone in certain countries.