Apple is definitely one of the favorite brands in the world. Its power is such that the Cupertino company can afford to offer iPhone to 1000 euros, without that shocking unduly. And offer two wireless headsets at 180 €? It’s done too! And it sells very, very well. A study conducted in the United States has also revealed that AirPods, Bluetooth headphones, were the preferred brand of wireless headphones.
An online survey by Counterpoint indeed, over 200 people show that 19% of those polled prefer Apple’s AirPods to all other headphones on the market. In front of Sony, Samsung or Bose, Apple takes all the space and crushes its competitors. Here is the final ranking:
Apple: 19% Sony: 17% Samsung: 16% Bose: 10% Beats: 6% Sennheiser: 5% LG: 4% Jabra: 2%
However, only 41% of consumers choose AirPods for their audio quality. 72% of them choose Bose on this specific point. It is comfort and ease of use that take precedence in the choice of wearing AirPods. Recall that AirPods represent 75% of sales of wireless headphones in 2018, with 35 million units sold. We wonder how the market will react to the announcement of the AirPods 2, which we expect to announce on March 25.