It's official! The operator O2 will no longer be the only distributor of the iPhone in England. Indeed, Orange, the subsidiary of France Telecom (present across the Channel), is about to market the iPhone from November 10. According to the operator, no less than 200,000 customers have already shown their interest, by subscribing to a newsletter, with a view to acquiring the iPhone under its own network.
In early 2010, a new competitor will enter the race since Vodafone UK also entered into a distribution agreement with Apple to distribute the iPhone.
The economic model of the iPhone in England will therefore identical the marketing of the iPhone in France where it is now sold by the three main operators (Orange, SFR and Bouygues). France is currently the only country where the iPhone is sold there by all operators.
It is the will of the Cupertino company, which wants its iPhone to be marketed now, with as little exclusivity as possible, with an obvious aim in mind.
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