For the first time, the social network Twitter exceeds the mark of 300 million active users. With 302 million active users per month as of March 31, 2015, this is an increase of 18% over one year and a gain of 14 million users over the first three months of the year.
After a fairly catastrophic last quarter of 2014 in this area, including a loss of 4 million active users that the CEO of Twitter had attributed without complex to the deployment of iOS 8, the growth in the number of users returns to a level in line with investor expectations.
This is a point on which Twitter is constantly working with for example a last initiative in date which concerns the United States (before other countries). The home page (for the web version) has changed to catch new users, namely those who do not necessarily connect. Without logging in, they can view the best tweets in various categories. The idea is to seduce newbies on Twitter.
Still, investors are not frankly impressed by the surge in Twitter users and are blocking financial results which have disappointed expectations. Quarterly sales reached $ 436 million while analysts expected around $ 456 million. The group lost $ 162 million against a net loss of $ 132 million a year earlier.
Worse, the 2015 income projections have been revised downwards, to between 2.17 and 2.27 billion dollars, whereas they were previously around 2.37 billion dollars. Unsurprisingly, the Twitter action was heavily sanctioned. The stock has unscrewed by over 18%.
Initially, Twitter was to release its first quarter results after the end of Wall Street. But before this, the company Selerity reported on its own Twitter account a quarterly turnover less good than expected for the social network which tweet. A very bad evening for Twitter. Selerity refutes a leak or a hack and claims that its source was the Twitter site dedicated to investors.
It is in this context that Twitter announced a partnership with Google’s DoubleClick advertising platform and the acquisition of TellApart, whose specialty is the provision of e-commerce advertising.