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Tim Cook: First assessment after two months at the head of Apple

Tim Cook: First assessment after two months at the head of Apple

It has been two months since Tim Cook became Apple's new CEO, the time has come to take stock.

Tim Cook took over Steve Jobs as Apple CEO late August. It is clear that in two months, things have happened within the Apple firm. Tim Cook was interested in the administrative aspects that Steve Jobs did not like.

He has also made changes to the Education division that allows Phil Shiller and John Brandon to have more responsibility. There have also been a few promotions, including that of Eddy Cue. The man at the launch of the App Store has been named senior vice president of internet software and services.

Tim Cook is also more open to his employees as he communicates more with them. He also encourages other Apple executives to be more open to users by contacting them directly if there is a problem.

Finally, Tim Cook plans to distribute dividends to shareholders, something completely inconceivable under the Steve Jobs era.

We will see in the coming months whether these changes (and those to come) will have a positive impact on Apple.

We discuss it on the forum.

( The Wall Street Journal )