According to Chinese resellers and analysts, it was not only the price that caused the poor sales of the iPhone in China. Guess a bit… the lack of new features; yes you probably suspected it.
Last year, Apple saw its market share in the segment of smartphones at prices between 500 to 800 dollars in China increased from 81.2% to 54.6%. “Most Chinese smartphone buyers aren’t willing to pay more than $ 1,000 for a phone “said Neil Shah, research director at Counterpoint. ” This left a gap in the segment below $ 800, which Chinese sellers caught up with both hands. “, He continues.
Chinese consumers are also turning to Chinese smartphone brands because they feel certain features (like the camera, fingerprints under the screen) are better. He Fan, CEO of Huishoubao, which buys and sells used phones, said he found that many Chinese people switched from Apple to Huawei because they were motivated by the quality of the latter’s camera. “Huawei’s cameras have become significantly better than Apple’s in that they better suit the tastes of Chinese consumers “, he says.
What should Apple do in this (cumbersome) situation? Daniel Ives, an analyst at Wedbush, had proposed two alternatives: lower the price of the iPhone and / or propose a new design. However, another analyst – Anne Lee, an analyst at Nomura, the Japanese investment bank – said the design of the 2019 iPhone would be the same as that of the iPhone XS, XS Max and XR. However, Apple has already lowered the price of the iPhone in certain countries such as Japan and China for example; unsuccessful then?