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The first Apple Store in the Netherlands has opened

The first Apple Store in the Netherlands has opened

The first Apple Store in the Benelux opened its doors this Saturday at 10 a.m. Nearly 600 people were in a hurry to travel to Amsterdam to be among "the first people" to discover the new place.

The opening of an Apple Store is synonymous with an event that attracts crowds. It is clear that this habit did not drug "the rule" this Saturday on the occasion of the opening of the first Apple Store in the Netherlands. Located in Amsterdam, on Leidseplein Square, the new store had drawn the crowd this Saturday and even a few brave people who did not hesitate to line up from two in the morning in order to have the assurance of being able to be among “The first people” enter the new store. According to our information, nearly 600 people took the time to queue today to discover the new place. A trip that was essential for some people in particular to receive the famous “collector” t-shirt. The gift Apple gave its first customers when it opened one of its new stores. One of our forum members, Olivier, contacted us to tell us about his adventure. Leaving Lige around 2 am, the trip “in the early hours” was worth it, he said.

“I arrived around 5 am. There were already about a hundred people who had been in line for a few hours. This experience is fun and you have to live it ”, he explains. "In fact, I was accompanied by a friend, also a fan of the apple brand and particularly interested in discovering" his first Apple Store. It did not bother us to wait a few hours to discover the new store. It wasn’t particularly cold and the atmosphere there was excellent ”, He added.

Patience reaping "its fruits" since the two men were able to enter the new "brand new" shop around 10:30 am, 30 minutes after the official opening to the public.

“It was absolutely crazy! Thirty Apple employees were there to greet us and clapped their hands. We were slightly intimidated by such attention but in the end, we had a good laugh. ”, he concludes.

Work on this Apple Store began in May of last year. Before the apple store arrived, the building occupied an old bank and Apple’s Benelux offices, which are still on the third floor.

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The video of a client's entry in the new Apple Store:

Apple Amsterdam Opening greeting from Waly Kerkeboom on Vimeo.

Picture gallery :