Apple managed to make China its most important market, notably by providing its iPhone with larger screens dear to the Chinese. This comes out in a new report fromApp Annie, analyzing the impact the country has had on App Store revenues in the region since the launch of the iPhone 6 and iPhone 6 Plus last year.
According to the findings of the analysis firm, China outperformed all other countries in terms of growth in the third quarter of this year compared to the previous quarter, both in terms of downloads of iOS applications and in terms of revenue earned.
For its part, Google Play still leads in terms of number of downloads thanks to its growth in emerging markets like India and South Asia, but iOS is still the big leader when it comes to revenue. In the third quarter of 2015, downloads worldwide were 90% higher on Google Play than on the iOS App Store (85% in the previous quarter). This growth is due to emerging markets like India, Indonesia and Vietnam, where Android smartphones under $ 50 are on the rise.
The App Store, meanwhile, recorded 80% higher sales than Google Play in the third quarter, up from 70% reported in Q2. This growth is largely due to China, of course. The country had already surpassed the U.S. in terms of iOS downloads earlier this year, and the latter is now translating into revenue. According to App Annie, the growth of iOS in China is led on two fronts: social video applications and games.