Launched in 2011 on the App Store and in 2012 on Android, the Snapchat application quickly drew the wrath of web giants Facebook and Google. The two entities tried to calm its ardor by offering takeovers which ended in failure. Snapchat has held firm and the platform has become a flagship application that brings together several million users around the world. Discover the secret of its success.
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What is Snapchat?
The free photo and video sharing application is on the rise. Its rise is the result of its accessibility, the richness of its content and its audience.
A 100% mobile network
Snapchat takes first place in the ranking of mobile friendly platforms. All of its content is accessible on mobile devices. This is why the platform is the social network of choice for young people who spend an average of 2 hours a day on their smartphone.
Aware of this impact, companies turn the situation in their favor. Having a professional account on Snapchat has become the ultimate solution to gain visibility. There is no doubt that its accessibility will give pride of place to its rise to the pinnacle of digital glory.
Media content is king on Snapchat. The platform relies on ephemeral photos and videos to attract and hold the attention of its users. However, the application is hardly satisfied with simple files.
It offers a number of possibilities for personalizing the content as well as filters, guaranteeing the uniqueness of the information and the relevance of the content.
The platform invites professionals to promote their brand by editing stories, filming their team behind the scenes or broadcasting professional events live. This is how professionals create a brand image that is consistent with their value.
A large audience
Every day, more than 190 million Internet users, including 10 million in France, are active on the social network. The application brings together a community made up of:
- cinematic personalities
- fashion stars
- professional athletes
- small screen star …
Apart from known personalities, the interface is also the meeting point for generations X, Y and Z. It should be noted that the platform imposes a minimum age of 13 years. Companies that target young audiences have every interest in finding their way on Snapchat.
What’s new in the latest version of Snapchat?
Apart from sending and receiving images and videos which are erased after a few minutes, the platform offers many other features.
A new element has been introduced into the platform: the Action Bar. This is a new navigation bar located at the bottom of the screen. Its objective tends towards fluidity and simplicity of navigation.
Previously, users were forced to slide the screen down in order to geolocate their friends, making the feature less intuitive. Now, geolocation is accessible via the first icon accessible from the left.
The icon on the right of the screen is dedicated to the “Discover” section. She scrolls through the news and stories of friends and famous accounts. These new options make the platform easy to learn.
New partnerships leading to new functionalities
Snapchat has maintained partnerships with Plantsapp (a mobile plant identification application), DogScanner (a mobile dog breed identification application) and Yuka (a mobile application for identifying the nutritional quality of a food from of its bar code). These collaborations gave birth to new functionalities:
- 90% identification of plants and trees with an image
- determining the breed of a dog by a photo
- estimating the quality of a food’s ingredients via the barcode
Snap inc. has also established close relationships with:
- the NBA
- the nfl
The agreements result in the appearance of new programs.
A new feature is added to Snapchat called Happening Now. The option provides hot news and trivia. The information revolves around entertainment, sport, television, politics, horoscopes, culture, society… Also, the data is modeled so that it is easy to consume. In other words, texts take the usual form of content: messages, images and videos and accessible on mobile.
Bloomberg, ESPN, E !, The Washington Post, Reuters, BuzzFeed and NowThis bring together the main sources. Horoscopes are taken from Sanctuary, while weather information is taken from AccuWeather.
Which OS is Snapchat compatible with?
Snapchat is accessible on mobile devices. However, PCs can access data, with a few differences.
Smartphones compatible with Snapchat
The latest version of Snapchat seems very selective and is only compatible with a handful of mobile devices, in this case: iPhone 5C, Samsung Galaxy (Alpha, S4 Mini, S5, S6 and Galaxy Note), LG ( G2, G3 and G4), HTC (One M7, One M8 and One M9), Sony Xperia Z3, Google Nexus 6, Wiko Sunset and Wiko Wax.
Incompatible smartphones are Sony Xperia Z5 Compact, Sony Xperia T, Sony M4 Aqua, Samsung Galaxy Note 2, Samsung Galaxy Core, Samsung Galaxy Trend, Samsung Galaxy Ace, Samsung Galaxy Tab, Apple iPod touch, Huawei Mate S, Orange Nura, HTC One X, Lenovo A806, Wiko Lenny …
Snapchat is not compatible with PCs but you can still open your account and manage your friends list and confidential data on your computer. However, the online version from a browser does not allow the publication of images or the sending of multimedia content.
In order to meet the needs of its users, Snapchat has added the Snap Camera function, available from a computer with a webcam. It gives free access to filters and special effects offered in the mobile version of the application.
In addition, the only solution to use Snapchat with a PC is to install the BlueStacks emulator compatible with Windows and Mac.
The difference between free Snapchat and paid Snapchat?
Generally, Snapchat is a free mobile application. However, a monthly payment unlocks additional features.
Snapchat’s free features
In the free version, Snapchat offers the posting of images with captions. This option was its first function.
In May 2012, the 10-second video message option appeared. Stories, chat, and geofilters (customizing images with decorations and filters) were added in 2014.
A new section called “Discover” is dedicated to advertisers. It allows the creation of content for advertising purposes, but in a short format. The platform then made sponsored geofilters that boost the visibility of content.
An innovative feature has revolutionized the use of Snapchat. This is the creation of custom filters.
What are the paid features of Snapchat?
In 2015 a paid feature was launched. It allows users to review their messages. Its implementation follows the frustration of some subscribers who cannot fully benefit from the snaps (images) they receive. Thus, the payment grants a replay of all ephemeral messages received. A multiple replay function gives the right to several reruns depending on the settings.
Unfortunately, this novelty has not been to the taste of all users, preferring the ephemeral and spontaneous aspects of the messages that make Snapchat so original.
What are the best alternatives to Snapchat?
Snapchat faces the rise of several competitors, but the platform retains its leadership position.
Wickr Me emerged from the Web in 2012. Available on iPhone and iOS, the platform works like Snapchat. It allows the sending of videos, messages and images which are erased after a certain time. However, you can set the lifetime of a message. It also allows you to make live calls, a profitable option for business accounts.
The interface is distinguished by the existence of end-to-end encryption. Exchanges between all users are encrypted, ensuring a high level of security. Access is completely free and does not imply any subscription.
Facebook is, without a doubt, the most used application around the world. The social media platform has features similar to Snapchat. Users can post ephemeral content and stories that disappear after a while. They post statuses, videos and photos to only a handful of individuals or to the whole community. The platform allows subscribers to follow celebrity pages.
The social networking site also offers filters and background music to accompany the stories.
Snow is not a mobile application per se. Rather, it is a complete camera app that integrates a variety of beauty filters. The interface invites its users to take photos and customize them by adding:
- face filters
Another feature offers the creation of images from facial filters, accessories and lenses. Inspired by Snapchat, a final option invites the exchange of faces. To take advantage of its functions, go to the official website and create your Snow account from your Facebook account or from your phone number.