4.9%. Global smartphone sales fell 4.9% in the fourth quarter of 2018. In short: the largest drop in the history of the global smartphone market. Over the whole of 2018, the drop was slightly less: 4.1%. For manufacturers, the figures the research firm IDC are terrifying.
Four factors explain this fall: the first is the renewal cycles which get longer as time goes by. The second is obviously the saturation of historic markets, such as Europe and the United States. The third ? Rising prices and inflation. World Is Small told you about it yesterday, with the price drop for iPhones announced by Apple.
Finally, and last but not least, geopolitical tensions. The China / United States opposition is undoubtedly not unrelated to this slowdown in sales. The Chinese market alone, for example, suffered a 10% drop in smartphone sales.
At the manufacturer level, Samsung retains first place in sales with 20.8% of market share, despite a drop of 8%. Apple occupies second place on the podium with 14.9% market share. Chinese Huawei is close behind with 14.7% of them.
According to IDC, the year 2019 is hardly more brilliant, despite the arrival of 5G and the first foldable screen smartphones. It will be necessary to count on high-growth countries, such as Vietnam, South Korea or India to revive the market.