Hard blow for Bing and therefore therefore for Microsoft. Apple has just made the decision to further separate from the search engine for the benefit of its most loyal competitor, the giant Google.
From now on, searches made via Siri or Spotlight will therefore go through Google, whether on an iPhone, iPad or iPod Touch (iOS) or Mac (macOS) device. Only requests for photos will be handled by Bing. So far, the Cupertino company has not provided specific explanations for this important change.
In a press release sent to TechCrunch, Apple simply explained that the transition from Bing to Google for Siri and Spotlight will allow these services to offer a consistent search experience on the Web, Safari already using Google as the default search engine. Apple added, ” We have strong relationships with Google and Microsoft and are committed to providing the best user experience possible. “
Nothing in this statement gives us the real reasons that motivated the Californian giant to make this decision. However, there is a good chance it may be linked to the recent report that Google would pay Apple billions of dollars a year to stay on the iPhone.