In its recent communications campaign, Amnesty International has teamed up with Shazam to spread the word. Whenever the application is unable to recognize a song, it informs its user about it in a special way.
The Shazam app is a successful app for iPhone and Android smartphone users. What could be better for Amnesty International to go through this channel to be heard. And it is done since the NGO recently joined Shazam to get a message across. Whenever the application is unable to recognize a song, it informs its user about it in a special way.
Indeed, the message displayed on the screen translates as follows: Valentina Rosendo Cantu (and many other victims) could not be heard either. Assaulted by soldiers, she filed a complaint, but the authorities refused to investigate. . Enough to educate users of the flagship mobile application in an original way. And obviously, the message seems to have gotten through since the operation collected no less than 150,000 petition signatures in just one week, an increase of 500% over the same campaign last year.
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– The Shazam app on the App Store.