Samsung would seek to impose its own SoC in its Galaxy S6

The announcement of the absence of SoC SnapDragon 810 high-end in a mobile device of one of its biggest customers helped to plunge the share price of Qualcomm 10%, eyes on Samsung and its future smartphone Galaxy S6 which must be sold in the tens of millions of copies.

Qualcomm SnapDragon logo The rumor of the rejection of the SoC in the Galaxy S6 had already been regularly raised, with the pretext of overheating issues obliging to delay the availability of the platform. However, at the same time, another manufacturer, LG Electronics, began to market its smartphone LG G Flex 2 in South Korea and stated that they had not encountered a problem.

The reason for this abandonment could be strategic. For the Wall street journal, Samsung would especially seek to highlight its own ranges of Exynos processors to the detriment of its relationship with the supplier Qualcomm.

Faced with a context that is hardening in mobile, the Korean group will try to bounce back by its semiconductor activity and it has a major advantage: its technology 14nm engraving which begins to be operational and makes it possible to produce more efficient processors and consuming less energy.

The Samsung Galaxy S6 could therefore be equipped with a new generation Exynos processor (and not yet announced) using this engraving node. The manufacturer could however integrate the SnapDragon 810 processor in other smartphones in its range.

However, given the importance of the Galaxy S6, the absence of the SnapDragon 810 would be a huge blow to Qualcomm, which would see a potential market of tens of millions of chips vanish. To see if the group will be able to convince better with the next generation which will use specific hearts rather than the standard ARM Cortex-A53 and ARM Cortex-A57 cores used in the SnapDragon 810.

In the meantime, we will have to try to reassure other smartphone manufacturers on the qualities of SoC and its lack of heating problems, the rumor of which ends up turning into a bad buzz for the American group when it comes to its high-end and therefore high-margin offer.