Roku and its HDMI key largely inspired Google for the creation of its Chromecast by proposing a small device which comes to connect to a television to bring it connected functionalities.
In principle, the system is simple: the key connects via HDMI and to a Wi-Fi network, from there, the user accesses a complete multimedia portal and is also capable of broadcasting content from a computer or sound smartphone directly to the living room screen.
Still limited to the American market, the success of the ChromeCast in France could, however, interest Roku, especially since the firm announced a sustained partnership in 2015 for the integration of its module directly into televisions of ever more major brands.
This year, 12 TV models will directly integrate the Roku module, with screen sizes starting at 32 inches. The advantage of the system is that it already has a host of business partners who develop applications for the platform, where Google still greatly limits the functionality of its Chromecast.
The advantage of having Roku technology directly in the TV is that it no longer requires the user to change the remote control to control each separate universe.
But ultimately, one wonders why the manufacturers prefer to integrate this third-party service rather than to develop their own multimedia environments. Samsung has thus chosen to offer its first television integrating the Tizen universe while other manufacturers are forming partnerships allowing the dissemination of popular platforms like Netflix.