Analysis firm Piper Jaffray thus indicates that user demand for the iPhone 6 and iPhone 6 Plus has peaked. After devaluing the Apple Watch sales estimates, the firm thus addresses the issue of Apple smartphones.
And the observation is clear: three months after their release, the two Apple smartphones are still popular, and are still very popular, to the point that stocks do not always keep up with the demand which wants to be greater than what Apple had expected, including in its most optimistic forecasts.
Gene Munster even mentions that the iPhone 6 is more popular today than when it was released. As a result, the stores offering the smartphone almost never have stock on all models (by combining model, storage capacity and colors).
To respond to this request, Apple would have contacted its suppliers to speed up production rates for the end of the year and the beginning of 2015.
According to Piper Jaffray, 40% of iPhone users now want to switch to the iPhone 6 or 6 Plus, while they were only 33% out of terminals to decide in this direction.
This delayed success is explained in part by the fact that Apple has finally reassured about the stability of iOS 8, as well as the solidity of its iPhone 6 Plus. The democratization of large smartphones would also be there for many, users no longer hesitating to display themselves with terminals of 5 inches and more.
It remains to be seen whether the release of the Apple Watch will appear as a new iPhone 6 sales accelerator or not.