Can you rank your blog or website at the top of Google without knowing the rules of the game? No right. Well, don’t worry about it. After this quick guide to the different algorithms implemented by Google, you will be much closer to your goal of reaching the first page of Google.
Finally, and before starting the post, I must warn you. Taking these algorithms into account is not important, it is VERY IMPORTANT. Keep in mind that if you are using SEO practices which are not allowed by these algorithms on your website, you will have an SEO penalty and we don’t want that, right?
1 What is Google’s algorithm and how does it work?
Google’s algorithm is the mathematical formula that will be responsible for determining the best position for your website within Google for each keyword based on a series of parameters.
This algorithm can change up to 100 times a year and it is difficult (if not impossible) to follow.
For this reason, you should only adapt your project to changes made to Google’s algorithm, provided they are relatively large, such as changes to Google Panda, Penguin, etc.
Now that you know what the algorithm is Google , you will ask yourself: how does it work?
Well, the algorithm is based on a mathematical formula that will be responsible for carrying out a process of ranking (rank) of the thousands and thousands of web pages existing on the Internet, based on essential aspects such as the content offered, the popularity of the site. Internet, etc.
For all of this, and to remind you that the algorithm changes over 100 times a year, I recommend you not to obsess over the algorithm. Simply, focus on getting it right (offer great content and great content and build natural links) and you will have no problem getting to the Google homepage.
2 types of algorithms that Google has
As you have already seen, it is impossible to follow Google’s algorithm. For this reason, you should only be aware of important updates.
These big changes in the algorithm will be due to changes in the algorithms that I will explain to you.
Anyway, if you want to know the changes to Google’s math formula, it is best to check the SEMRush sensor every day. This tool will tell you when Google is no longer modified and when it is not.
And yes, we have 5 important Google algorithms.
2.1 Google Panda algorithm
Google Panda is Google’s algorithm that focuses primarily on quality content.
This algorithm will reward all web pages that provide useful and quality content to users.
This funny panda first appeared in 2011 by penalizing all web pages with poor quality content (thin content). That is, Google panda will be responsible for sanctioning any content that is too short, duplicated on other websites, does not provide value, etc.
Therefore, if the content on your website is useful for your users, original and of high quality, then you won’t have to worry about the action of this beautiful panda anymore.
2.2 Google Penguin algorithm
Google Penguin appeared in 2012, penalizing all web pages based on poor quality links.
In the early days of the Internet, everything was much simpler. You’ve created a webpage, you’ve put in thousands and thousands of links in directories , link farms and you were able to position yourself.
With the arrival of Google Penguin, all of that has changed dramatically. From that moment on, Google began to reward web pages naturally containing the links . That is, they started to consider quality over quantity when it came to getting links.
Logically, this algorithm is not foolproof, and links can continue to replicate and buy. However, if you don’t want this cute penguin to penalize your website, then it’s best to get links that are relevant to your topic.
Hummingbird was launched by Google in 2013 to analyze semantic search and knowledge graph of web pages.
This is totally a new algorithm that uses parts of the old algorithms and introduces new things to get more natural content and searches. It was a total revolution at the time. Keep in mind that its arrival affected 90% of searches.
Hummingbird was intended to change and improve conversational search so that Google search and results were more natural and easier for the user.
In summary, Hummingbird was created to focus on the user’s research objective.
2.4 Google Pigeon
Google Pigeon appeared on the market in 2014. However, it is still today one of the most unknown algorithms for webmasters.
This algorithm was launched with a clear goal: to debug local searches. In fact, this algorithm was created at the request of the famous local search engine YELP.
With this new animal, Google tried to create a mathematical formula responsible for prioritizing local content and backlinks over global backlinks. As long as it was a clear local business.
For this reason, if you are interested in local SEO, you must not lose sight of this likeable pigeon. Without a doubt, this will be the reason why your local business appears in the top positions.
2.5 Google Fred
Google Fred was launched on the market in 2017 and its implementation has taken a toll, especially on US websites.
In fact, it surprised everyone, as there was no official confirmation from Google when this algorithm was launched.
This algorithm has primarily affected all web pages seeking to earn money from advertising (except with Google Adsense), prioritizing this goal over user experience and quality of content.
Therefore, if your website is quality, however, if your website has good content with good advertising, you shouldn’t have any problems with poor Fred. In case you were wondering, the name Fred is a tribute to the name of Fred Flintstone.
What advantages can an algorithm change in Google?
When Google decides to change its algorithm, it does so simply to refine and improve it in order to provide a better response to the user.
Keep in mind that whenever Google dramatically changes this algorithm, it spends a lot of money reposting and sorting millions and millions of web pages.
For this reason, algorithm changes aren’t bad (as long as your website is good) are just ways to improve a system that, after all, keeps relying on an algorithm.
For all this, every time Google changes its algorithm, it hears:
- Focus more on the user: offer quality content that really answers your question. Remember, the main reason you go to Google is because it delivers the best results, right? For this reason, they want to continue to be the best.
- Disposal of poor quality content: Google is not perfect, and for this reason content is sometimes lost in unrelated results. For this reason, the algorithm changes are aimed at eliminating this type of unnecessary content for the user.
- Encourage up-to-date and up-to-date content: Every day, Google rewards more and more live and updated content, knowing that it will answer the user’s question better.
- Improve brand link building and stop artificially altering results: Google’s algorithm does not cease to be a mathematical formula vulnerable to manipulation. Therefore, more and more Google is trying to reward the brand on keyword research (especially in link building issues).
- Whether you spend more time on Google: there is war for user because you can check amazon vs google war. For this reason, Google tries each time (within the limits of its possibilities) to spend as much time as possible there. For this reason, Google favors web pages that respond to the user in the shortest possible time (such as in rich snippets or position on Google).
As you can see throughout the post, the most important thing for Google has always been to answer the question asked by the user in the best possible way, so that they are completely satisfied with the service offered by Google.
It is clear that Google is a company that will have to make money to maintain itself (therefore, SEM will always exist). However, what will really matter to Google is to remain the number one search engine in the market. This will only be possible by perfecting its algorithm so that it responds as best as possible to the user.
For all this, the most important thing for you to position your website will be that you offer quality information as quickly as possible.
Hope this article helps you know all the important Google algorithms and its updates. If you have any questions, please let us know in the comment box below and we will get back to you as soon as possible to resolve any questions.