The price comparator idealo analyzed at European level the purchasing preferences of its users on its different channels: mobile and website. Click-based statistics reveal which platform and operating system users prefer to shop for, how it influences their buying behavior, and which channel sees the highest spend.
In the past 12 months, idealo has seen a 210 percent increase in mobile traffic. The share represented by the application increased from 24 to 31 percent.
While the most clicked products on the iOS app are represented by fashion and trend articles, Android users prefer high-tech offers. On average, iOS users spend more money and are less economical than Android users.
Idealo mobile shopping statistics: the French are the biggest spenders in Europe
- 31% of mobile traffic of the idealo price comparison via applications.
- IOS users spend more than those of Android.
- IOS users appreciate particularly the products fashion and trend, users ofAndroid high-tech offers.
- Android users are more likely to compare online offers with those in stores.
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