Like every month, Kantar Worldpanel has published its study on the market share of operating systems for smartphones. Our colleagues on the site LesNumeriques.com had the good idea to gather the most interesting information and synthesize it in a report.
For the period from the beginning of May to the end of July 2015, we learn that 80% of the phones sold in France were smartphones. Among buyers, 25% have purchased their first smart phone. More precisely, these past smartphones were running at 69.9% under Google’s Android OS (-5.4 points compared to the same period last year), 17% under Apple’s iOS (+2.7 points ), and 12.6% under Microsoft’s Windows Phone (+3.9 points).
In the rest of the world, Android is also struggling (outside the United States and Spain), with a decline compared to the period from May to July 2014 of 10.5% in Australia (56.1 %), 7 points in Japan (62.9%) and 5.5 points in China (79.1%). In Europe, the drop was 4.1 points on average across all of the 5 major markets of France, Germany, Italy, Spain and the United Kingdom.
The iPhone, for its part, continues its good momentum with +7.9 points in Australia (34.9%), +6.3 points in Japan (35.1%), +5.9 points in China (19.1 %), + 5.7 points in Germany (15.2%), + 3.7 points across the Channel (32.7%), + 0.7 points in Italy (11.7%), + 0.4 point in Spain (6.6%) and as mentioned above +2.7 points in France (17%). Find all the figures concerning Windows Phone on the Numerics article at this address.