contador Skip to content

Massachusetts: Apple accused of misusing personal customer information

Apple Store Boylston Street Boston - Massachusetts : Apple accusée de se servir abusivement d

Apple Store Boylston Street Boston - Massachusetts : Apple accusée de se servir abusivement d

Apple

Posted: January 20 2014Updated: January 20, 2014

by Youssouf

To the numerous legal conflicts ofApple there is also a complaint filed last week in New England. According to the latter, the apple brand would collect the postal codes of its customers in violation of state law, and would sell this information to third parties.

The Complainants, Adam Christensen, Jeffrey Scolnick, and William Farrell, alleged that they were forced to provide their postal code by making credit card purchases at Apple Stores in Massachusetts, an illegal practice under the Business Practices Act unfair in that state (Massachusetts Unfair Trade Practices Act).

Apple Store Boylston Street Boston - Massachusetts: Apple accused of misusing personal customer informationThis law prohibits requiring customers to provide personally identifiable information beyond that required by credit card issuers to verify a transaction.

The complaint also alleges that Apple not only collects this information, but also sells it to other companies to make a profit. As proof, the text presents a passage from Apple’s privacy policy which states that the firm “may make certain personal information available to strategic partners who work with it to provide products and services, or who help it market its products. ” The American giant has not yet communicated on the subject.