Application users Facebook on Mobile will have noticed for a long time that messages between users have been moved to another application, Facebook Messenger, and are no longer accessible via the main application. This choice of Facebook was the source of many complaints from users, and today, the CEO Mark zuckerberg finally explained.
For starters, the boss of Facebook said he was aware that “asking our whole community to install a new application was a big effort”, but that “we think it is a better experience”. It is based on the principle that “on mobile, each application can only be dedicated to a specific task in order to perform it well. The main purpose of the Facebook application is to consult its news feed, but messages were a function that was increasingly used (…). If you send messages to 15 people a day, it can be frustrating to have to load an application, follow several steps and get to the right section. “
It would therefore be for the sake of ergonomics, and given the “10 billion messages sent per day” that Facebook would have decided to pass messages exclusively on a separate application. “Asking people to install a new application is a short-term constraint, but if we want to develop this usage, we have to focus on it.” Finally, to answer those who ask why Facebook does not simply leave the choice to its users, Zuckerberg is very clear: “We are trying to create a service that is the best possible for everyone. If you use Messenger to reply to your messages, you simply respond to them faster. ”