Libra is now called Diem, Facebook is expected to launch its cryptocurrency in January 2021

Facebook has decided to rebrand its “Libra” cryptocurrency project, Diem. The news gives credence to the thesis of a launch within a few weeks, perhaps as early as January 2021. Facebook is still awaiting the approval of the competent authorities in 10 American states and in Switzerland. The project itself is less ambitious than Libra, with Diem only serving as an intermediary during payments.

Facebook Diem
Credit: Diem Association

After a round of criticism from the US Congress and more generally an outcry around the world, including the United States, we almost forgot that Facebook is still working hard on its cryptocurrency project, and that the network intends to launch it as quickly as possible.

I have to say that what Facebook initially proposed was nothing less than creating your own monetary system to simplify transactions between the more than 2 billion members of the social network. With the risks it being mismanaged, and poses systemic risks to the global economy. But also, that the system set up by Facebook does not become “too big to fall”, forcing state actors to put their hands in the wallet to replenish its coffers.

Can Facebook Really Be Trusted To Launch Cryptocurrency?

Or that this cryptocurrency be used to hide the activity of malicious actors. Gold it’s not as if the management of the social network had so far been illustrated as a model of probity. Facebook, for example, found itself embroiled in a series of scandals, notoriously Cambridge Analytica. Cambridge Analytica is actually an American company that specializes in micro-profiling for electoral purposes. A kind of advertising analytics, but only dedicated to politics.

It was founded by two actors who will become close to Donald Trump: Steve Bannon and Robert Mercer. In the run-up to the 2016 US election, Cambridge Analytica is launching a “thisisyourdigitallife” tool based on questionnaires completed by Facebook users. The problem is, Cambridge Analytica’s tool unwittingly sucked up a lot of data on respondents’ friends. Significantly increasing its efficiency, and its influence.

By developing “psychological profiles” corresponding to these audiences, and by developing all the political discourse around these same profiles, the most extreme fringe of the Republican party has thus achieved a meteoric rise, which has undoubtedly favored its chances of victory in 2016 Later, the social network was also the target of criticism following clumsy decisions around the moderation of policies in the middle of the election campaign.

Response from Facebook: “Carpe” Diem

While Facebook’s quasi-hegemonic power is already cause for concern, the whole question is whether authorities around the world are ready to strengthen this status by letting Mark Zuckerberg carry out his cryptocurrency project. For its part, we told you, Facebook continues to believe in it. And it is in this context that we learn that this project has just undergone a rebranding: no longer say “Libra” but “Diem”.

“The Libra Association announces the adoption of a new name and the recruitment of key executives, to strengthen its organizational independence. Moving on to the name ‘Diem’, which denotes a new day for the project, the Diem Association will continue its mission to build a secure payment system, secure and compliant that empowers people and businesses around the world ”, explains the now Diem Association in a press release.

And to continue by emphasizing that the association aims at the rapid launch of cryptomonnaie: “The evolution of the project results from an ongoing constructive engagement with governments, regulators, and other key partners”, adds Stuart Levey, president of the association. Facebook nevertheless intends to move more cautiously than in the past, and awaits the agreement of various regulatory authorities around the world to move forward.

“The association is committed to moving forward only after receiving the approval of regulatory authorities, which includes a FINMA license [le gendarme financier Suisse, ndlr] for the payment system of the association’s operations branch. The licenses are in progress and the operations branch of the Diem association is in an active and constructive dialogue with FINMA ”.

Read also: Facebook Libra – France will not allow cryptocurrency on European soil

According to a Financial Times article, Facebook’s cryptocurrency project still pending approval from authorities in a dozen US states, in addition to the Swiss financial market regulator. However, everything indicates that Facebook intends to launch it in January 2021.

Source: Financial Times