Lagardre Active, the leading magazine press editor in France, announced Monday the release of twenty-one of its titles – including Elle, Paris Match and Tl 7 Jours – on Apple's digital kiosk.
"Most of Lagardre Active's titles are now available on Apple's newsstand. The + Newsstand + application, accessible from its iPad or iPhone screen, allows you to find the commercial offers of group titles by number or subscription ”, said the group in a press release.
Now available in their digital version Art & Decoration, Auto Moto, Be, Campagne Dco, Elle Dco, Elle Table, France Dimanche, Ici Paris, Infobbs, Le Journal de la Maison, Le Journal de Mickey, Le Journal du Dimanche, House and Work, My Garden My House, Parents, Paris Match, Premire, Psychologies, Public and Tl 7 Jours. The women's weekly Elle, for its part, will be "available very soon", it said.
“The complementarity offered by digital to paper allows us to strengthen links with our readers on all media. We now offer them the opportunity to live a real magazine experience declined on mobile and tablet ”, said Bruno Lesouf, general manager of the group's magazine press.
For Delphine Grison, Chief Digital Officer, “This new step in the development of our offer will allow us to test the uses and specifics of consumption in this new environment and in particular the most relevant subscription formulas”.
Le Point, La Tribune and France Soir are already on Apple’s digital kiosk.
Launched a year ago by the economic interest group (GIE), ePresse, an alternative kiosk offered by Apple, brings together the main daily newspapers of the French press in a single iPhone and iPad application.
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