- 7 months ago (Mj 7 months ago)
- Guillaume Gabriel
This is a critical area that Apple is currently reaching: the loyalty rate of iPhone users is at the lowest since … 2011!
In any case, this is what BankMyCell, an online service for selling your phone and then buying a new one. When selling his iPhone, users look elsewhere and go to the competition, while Apple was justly renowned for this facility to keep its customers.
BankMyCell sounds the alarm
The service has therefore published its study online by collecting user data and, amazement, the loyalty rate around the iPhone has dropped by 15.2% compared to March 2018.
For example, 26% of customers who sold their iPhone X went to the competition … A difference with resellers of the Samsung S9, which, 7.7%, bought an iPhone behind.
While the loyalty rate around the iPhone was 92% in 2017, we now see that it drops 73%: the lowest percentage since 2011 …
It remains to be seen whether the next iPhone will succeed in reversing the situation …