Apple has just lost its lawsuit in Mexico against a firm registered under the name “iFone” since 2003. Apple is forced to change the name of its smartphone in Mexico, but in addition, this firm will be able to turn against Apple.
In Mexico, Apple will no longer be able to use the “iPhone” mark to designate its smartphone. Indeed, the American glove has just lost its lawsuit which it had intended the ensign iFone, a local firm whose name is registered since… 2003. Specializing in telecommunications, iFone is found in court when Apple wished to recover the mark following the launch of the first iPhone in Mexico, so that there is no confusion between the two brands. The amicable negotiation having failed, Apple has therefore brought this firm before the courts.
Unfortunately for Apple, the verdict of the judgment of this case is not favorable to him. No, only the injunction of the American firm was rejected, but in addition, the latter is now forced to change the name of its smartphone in Mexico. The Mexican firm, it will be able to initiate proceedings against Apple to request damages and interest on the use of the brand whose sound is very close to its own. According to the site Electronista, ifone could claim 40% of turnover iPhone sales in Mexico.
Not so sure that the iPhone 5 is marketed in these cons while its launch was planned today in Mexico. Not so sure that Apple finally decides to change the name of its smartphone to Mexico. What remains most likely today is that Apple will appeal the court ruling. And if that call doesn't get anywhere, Apple could simply consider buying the firm for several million dollars. unless Apple surprises by deciding to change the name of iPhone to Mexico. If you have ideas, don't hesitate to suggest!
We discuss it on the forum.