The period after the holiday season remains complicated in the technology products sector. Devices sell less because consumers tend to spend less. In this context, Apple will take precautions since ka marque is about to reduce the production of its iPhone.
A 10% drop
According to the Japanese newspaper Nikkei, the apple brand is expected to slow manufacturing of its phones during the first quarter of 2017. Using analyst data and examining supply chain orders, the newspaper estimates that below-expectations sales will force Apple to cut production over the next 3 months.
This is not the first time that the Cupertino company has found itself cutting production of its phones. Last year, manufacturing of the iPhone 6s and iPhone 6s Plus declined in the first quarter.
Do iPhones Sell Less?
Sales of the new terminals remain significant, but they are not as strong as in previous years. Between July and September 2016, the Cupertino brand sold 45.51 million phones, which is much less than the previous year at the same period. Indeed, the iPhones had sold more than 48 million units between July and September 2015.