Apple should increase its iPhone production at the beginning of 2021. Indeed, the Cupertino brand is experiencing strong demand for its iPhone 12 and must catch up with a year 2020 weighed down by the coronavirus. However, everything should be back to normal with the iPhone 13. The production of the new MacBook M1 should also be very important.
Demand for the iPhone 12 is very strong and Apple has to face it. For this, the brand should give a boost to its production in the first half of 2021. The newspaper Nikkei Asia even mentions a 30% increase in volume compared to the same period in 2020.
Thus, Apple could produced between 95 and 96 million iPhones, 12, 11 and SE, over this period. The rate should increase further thereafter, since the figure of 230 million iPhones produced is mentioned. This would be an increase of 20% compared to 2019, the last “normal” year of production.
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A drastic increase in production which has multiple causes. The first is of course the coronavirus, which plagued the sale of terminals for a good part of the year 2020. Likewise, the emergence of 5G pushes consumers to equip themselves with compatible terminals, such as the iPhone 12. Finally, the iPhone 12, especially the Pro Max, have attracted consumers who flock to it.
A return to normal for the iPhone 13
The iPhone 12 was presented a bit late this year due to COVID. Indeed, Apple had to reorganize for production, starting it not in August as usual, but in September. According to analyst Ming-Chi Kuo, an Apple specialist, everything should return to normal for the iPhone 13, coronavirus or not. Likewise, the reduction in production capacities of TSMC, which manufactures the A14 chips for iPhones, should not impact this schedule, or even volumes.
Nikkei Asia finally adds that Apple should also plan a very large production for its new computers. The Cupertino company now designs its own processors and is therefore no longer dependent on Intel for its MacBooks. The demand for MacBooks M1 is also very strong, but Nikkei does not give precise figures.
Source: Nikkei Asia