Apple executives, including Tim Cook, touched on a variety of topics at its annual shareholders' meeting at the Steve Jobs Theater.
Apple opened registration for the event last month and quickly reached conference capacity. She also provided recommendations and advice on the issue of the coronavirus epidemic.
#AppleShareholderMeeting time. pic.twitter.com/TJAqqLjX9e
Sean Montgomery (@gomery) February 26, 2020
Tim Cook opened the Apple shareholder meeting welcoming investors and board members such as Al Gore. The shareholders then voted on six proposals, one of which concerned the obligation for Apple to declare if it had publicly commit to respecting freedom of expression as a human right , particularly regarding the company's relationship with China, following the removal of VPN apps from the App Store in 2017.
Apple opposed the proposal, saying it already provides a lot of information on when it is removing apps at the request of governments around the world and following the laws of the countries in which it operates. The proposal was therefore rejected, as well as that of linking executive compensation to environmental parameters and that relating to “proxy access”. Instead, the other three proposals were approved and relate to managers and accounting.
Questions and answers
After voting on the proposals, a series of questions and answers were asked to the shareholders. At this point, Tim Cook discussed topics related to Apple TV + and Apple’s one-year free trial to customers of certain products.
Apple CEO also spoke about the coronavirus epidemic, laughing that Apple's top priority is the health and safety of the people, partners and communities in which we operate. . From a business point of view, Cook said it was still a fairly dynamic situation and a challenge for Apple.
The environment also characterizes this meeting of Apple shareholdersAs for Apple’s environmental efforts, Cook said that Apple’s ultimate goal was to create a product without removing anything from the ground. Cook explained: This is one of those things that people say it is not possible to do, but we will find a way to do it.
Cook did not give details on Apple's future plans, however, but was vague: We are investing in many things, many of which I cannot tell you, but they are truly fantastic.
Still, a shareholder wanted to know if Apple would consider holding its annual meeting in a larger location to allow more investors to participate, but Cook explained that the Steve Jobs Theater was Apple's largest location and that the event would lose some of its peculiarity if it were not there .
The Pensacola case
Cook was also asked about Apple’s work with Pensacola’s investigators. The Apple CEO explained that Apple has been extremely cooperative, but that there is no ready door, so there was little that could be done to assist investigators.
Tim Cook asked about dispute with DoJ / FBI on unlocking iPhones:
In essence the question is should Apple have a backdoor, or the should government, into your iPhones. And we say no. (applause)… You put a backdoor in your house and anybody can come in. A phone is the same way.
Patrick McGee (@PatrickMcGee_) February 26, 2020
Apple shareholders also learned about iPadOS during the meeting and why it seems to be tran compared to today's iPad hardware. Craig Federighi, Apple software manager, said: If you like what you've seen us do with iPadOS, stay tuned, we'll continue to work on it.
Development in India
Last but not least, Cook has confirmed that Apple will open its online store in India this year and also plans to open physical stores in the country in 2021.