Apple just launched a new TV ad for theiPad Air first aired during the NFL playoffs last weekend.
The 90-second spot features a speech by Robin Williams from the movie Dead Poets Society and shows that the Apple?s tablet can be used in a variety of industries, such as film, mountaineering, diving or even music. In parallel, Apple launched on its website an eponymous space to share stories of advertising iPad users.
Apple therefore uses this second advertisement to show the wide variety of ways to use the iPad at work and everyday. As a reminder, the first, launched in October during the launch of the iPad Air, praised the usefulness of the tablet in classrooms, meeting rooms, expeditions and in space. A dedicated space on its website (?Life on iPad?) had also been set up.