Floods have occurred in the state of Kerala, located in southern India. Apple announced yesterday that it would donate to help support relief efforts.
Kerala was hit by torrential rain that caused extreme flooding, displacing more than 500,000 people and killing more than 400 people. The cost of the damage is estimated at more than three billion dollars. In this circumstance, tand as reported by Gulf news, in addition to its own donation (70 million rupees, equivalent to $ 1 million), Apple places a system on iTunes allowing users to donate. They can donate $ 5, 10, 25, 50, 100 or 200 and all of the money raised will go to Mercy Corps India; Apple takes no commission.
“We are heartbroken by the catastrophic floods in Kerala. Apple donates Rs 70 million to support rescue work for Mercy Corps India and the Chief Minister’s Distress Relief Fund pledging to support survivors, help those who have been displaced and rebuild homes and schools.
We have also activated a donation button on iTunes and the App Store so that customers who wish to donate to Mercy Corps efforts can do so easily, “said Apple.
Unfortunately, not all users around the world can participate in this fundraiser; the iTunes donation system is only available to users with a US Apple account.
It is not the first time that Apple has donated to the disaster relief effort. Last year, the company donates to Hurricane Harvey relief efforts.