As expected, Apple opened its tenth store in Japan at Lazona Kawasaki Plaza last Saturday. Shortly before opening, you could already see long lines of customers waiting to enter the new store.
The architecture of the Kawasaki Apple Store is discreet and simple. The store is on one floor, marked with stone panels on the outside and the Apple illumin logo. For tourists visiting Japan, the new stores in Marunouchi and Kyoto will continue to be much more spectacular in design. For Apple, the highlight of the new Kawasaki store will be the community.
The store hopes to become a family-friendly learning space with Today at Apple sessions and its location in a shopping mall. After the opening, the first sessions started: Quick Tips, Music Lab for Kids and the hugely popular (AR) T Lab co-created with Sarah Rothberg and focused on augmented reality. The next day, the first pre-programming workshop was held with the Helpsters.
Each opening of a new store in Japan also includes special souvenirs that often go beyond standard gifts offered in other countries. Visitors to the Kawasaki store left with an ecological bag, an adhesive and a mail pin.