Apple, it’s too expensive ? In France, critics against the prices of devices iOS and macOS are plethora. And for good reason: they would have caused the fall in sales of iPhone of the end of 2018, threatening the hegemony of Apple. And on the other side of the world, in Australia, the situation seems more or less the same. Big stores Myer, the equivalent of Galeries Lafayette in France, have indeed decided to no longer sell Apple devices, because the margin acquired on their sale would be tenuous. iPhone, iPad and other Macbook are not profitable enough for them.
Thus, Myer ceases all sales of apple devices, either in the 61 stores that the brand has, or on the online store. Founded over a century ago, the company is going through a period of financial difficulty. This therefore pushes it to restructure, in order to make it more competitive vis-à-vis online businesses.
” We were unable to obtain acceptable commercial terms “Said one of the group’s spokespersons to Reuters. He continues by thanking Apple for the ” positive partnership Between the two companies. Myer would like more profitable products. Until Myer sells Huawei, now the world’s leading smartphone sales, there is only one step. Let the Australian fans of the Cupertino company be reassured, all the same: Apple will continue to sell on its online store.