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Illusion, the iPhone Xs advertisement that creates the illusion around the notch

Pub Illusion iPhone Xs Illusion, la publicité de liPhone Xs qui crée lillusion autour de lencoche

Pub Illusion iPhone Xs Illusion, la publicité de liPhone Xs qui crée lillusion autour de lencoche

Pub Illusion iPhone Xs Illusion, the advertising of iPhone Xs that creates the illusion around the notch

Apple has posted an advertisement for the iPhone Xs called “Illusion”. Revealing slap or mere coincidence? That is the question.

IPhone Xs Illusion Pub

In a video of just over 30 seconds, we can see side by side the new iPhone (Xs and Xs Max) in their sumptuous gold version that the Californian firm makes a point of exhibiting. Only here, we notice that the notch, present on the 2 smartphones is practically invisible on this spot.

This little “optical effect” is simply due to the screen used, which gives a real impression of borderless. The wallpaper goes back to the upper left corner of the iPhone and manages, thanks to the very deep blacks of the OLED screen, to create an almost perfect illusion. A real masterpiece from Apple’s marketing teams!

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