Apple has posted an advertisement for the iPhone Xs called “Illusion”. Revealing slap or mere coincidence? That is the question.
IPhone Xs Illusion Pub
In a video of just over 30 seconds, we can see side by side the new iPhone (Xs and Xs Max) in their sumptuous gold version that the Californian firm makes a point of exhibiting. Only here, we notice that the notch, present on the 2 smartphones is practically invisible on this spot.
This little “optical effect” is simply due to the screen used, which gives a real impression of borderless. The wallpaper goes back to the upper left corner of the iPhone and manages, thanks to the very deep blacks of the OLED screen, to create an almost perfect illusion. A real masterpiece from Apple’s marketing teams!