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How to spot fake reviews on Amazon?

You want to buy a product but you find it hard to believe the avalanche of positive reviews on his account. Here are some methods to recognize fake user reviews on Amazon and other merchant sites.

Fake Amazon Reviews

Fake reviews abound on the Internet. They are posted by the manufacturers of the products to encourage you to buy, their competitors to discredit them or even by the merchant sites themselves. Some even use companies to write them. How to recognize fake reviews posted on Amazon? No need for technical knowledge, a little common sense is usually enough to spot them.

Verified purchases

On Amazon, the logo Verified purchase allows you to identify a comment posted by someone who actually bought the product. And not by someone paid to write a review. This mention is easily identifiable below each comment.

amazon purchase reviews verified

Empty comments

Most of the time, there are notes accompanying the comments. Which are used by Google in its search results. Maximum ratings left with a somewhat short comment may suggest that this is a false opinion.

The turn of sentences

Some merchants wishing to improve their export sales will post glowing comments but not all of them speak the language of Molière. You can therefore see, at the turn of a sentence, an Anglicism or simply that the comment does not mean much. As below, for example:

incomprehensible amazon amazon notice

Plenty of comments

Our time is precious and leaving a comment can take time. If you notice a large number of fairly short comments posted frequently and regularly, there is a good chance that these comments are bogus. For comparison, the AmazonEcho received 2200 comments today and the Samsung Galaxy S8 received about 1100 on the 64 GB version. A little-known product that would have 500 comments necessarily leaves a big doubt.

Too large a proportion of positive reviews

If the product contains only positive reviews, it should also be wary, the dissatisfied are much more inclined to post reviews than happy customers. So be careful if you don’t see it: the product is not necessarily bad, but the comments, on the other hand, are probably false.

Special characters

Internet and the joys of character encoding! If you see this type of character appear instead of an accent or an apostrophe theis that it was copied / pasted and / or massively integrated on the merchant’s site. This is done by companies paid to write opinions.

fake amazon paid reviews

User profile

On Amazon, when you click on a user’s profile, you can see all of their comments. If you take a closer look, you may notice some inconsistencies such as twice the same type of product purchased two weeks apart.

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