- 7 months ago (Mj 7 months ago)
- Medhi Naitmazi
Released in 2018, the HomePod was crowned with success for … its advertising. Indeed, although the enclosure is of very good quality, it was bored by the public, because of its price. As a result, the apple drops it recently.
In short, it is true that the advertising in question, Welcome Home, has just received a new reward, that of creativity. It is at least the third.
Spike Jones ad awards Cannes
Raised by Spike Jonze, the ad puts on stage a young woman who dances in her apartment, just after returning from work. And, to the sound of the HomePod, the apartment is set in motion with walls that glide and effects of colors very successful. This is the singer FKA Twigs who shares the spotlight with the sound Til Its Over sign Anderson Paak.
The video has just received a new prize, this time at the Cannes Lions Festival.
The jury read Welcome Home in the Creative Marketer of the Year category. He especially appreciated the staging and the work of the effects that did not use the synthesis images. Not bad !