Tik Tok, Instagram and other social media videos will soon appear in your Google searches. The firm is currently testing the display of this content in the form of a carousel in the mobile version of its application. The links lead to the web version of the platforms, even if the application is installed on the smartphone.
Short videos have definitely been popular lately. After the Tik Tok tidal wave and its copies, including Instagram’s Reels, it’s Google’s turn to seize the trend. Information reports that the company is currently testing display of these contents posted on different social networks in a carousel appearing in the mobile version of the search engine. Among them, we would therefore find Tik Tok and Instagram, but also the videos Youtube Shorts, Trell (the Indian competitor of Tik Tok) and Tangi, Google’s own application dedicated to this format.
As always, the Mountain View firm’s intention is clearly to keep users as much as possible within its application. The functionality, called “Google Shorts“, Is already present in Google Discover and could therefore extend to search results. On the other hand, it is not to be confused with the Stories of Google Photos which display your memories like Snapchat, or with the stories which diffuse content from Forbes, Vice and other media.
Google displays short videos from other social networks in its search results
Deployed in beta phase on a few smartphones, some users have noticed that the feature does not redirect to dedicated native applications, but to their web version, even when they are installed. Here again, this can be explained by Google’s desire to encourage people to stay on its platform by avoiding scattering on other social networks.
Read also: Tik Tok: soon 3-minute videos on the application to compete with YouTube?
For now, it is not yet known whether the platforms concerned are partners of this feature or not, like Twitter, which has partnered with Google to index its results in the search engine. It is therefore still possible that the latter refuse to let their content end up in Google, which could greatly jeopardize the web giant’s project. Case to be continued.