Something has changed in the presentation with the Google search engine on a computer … This little makeover that is deployed this week echoes the same deployment on mobile last year.
The new appearance thus affects the name of a website (the domain name) and its icon (favicon) which are positioned above the result link and with the abandonment of the color green.
As part of the display of an advertisement (advertisement) when searching for a product or service, an "Advertisement" label with bold characters is affixed.
Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv
– Google SearchLiaison (@searchliaison) January 13, 2020
According to Google, such a reorganization must in particular make it possible to give a better idea of ​​the content of a web page with a clear attribution of the source. The question arises as to whether the bold label for an advertisement does not tend to be confused with the rest.
Previously, it was a label with a box to indicate an ad. Above, a before / after confrontation. As the deployment is underway, it is not necessarily necessarily current for all.
