Google offers Fitbit and its connected watches

It's finally good Google / Alphabet which offers itself the manufacturer of connected sports watches and bracelets Fitbit. The giant of Mountain View confirmed this acquisition while Fitbit, battered in the segment, has been looking for some time for a buyer.

The acquisition is substantial ($ 2.1 billion) and will make it possible to relaunch the platform Wear OS Google which equips a certain number of connected watches but still struggles to measure itself against the leaders of the segment, from Apple to Samsung, as well as newcomers like Xiaomi and a whole cohort of Chinese manufacturers.

FitBit Versa

With the acquisition of Fitbit, which must be finalized by the beginning of next year, Google can also get their hands on a hardware and software platform around the monitoring of daily activity and sports sessions, which may complete your own Google Fit environment.

It should also be an opportunity to finally launch ranges of "Made by Google" connected watches, like the Pixel Watches regularly suspected in rumors but never formalized.

For users of Fitbit devices who are concerned about their data, Google specifies that personal data will not be used for advertising purposes and that they will have the possibility of consulting, moving or erasing their data.