Google discreetly tracks every purchase you’ve made over the years, with purchase receipts sent to your personal Gmail account.
Google has tracked almost every online purchase made
According to a report released by CNBC on Friday, the information is made available to users through a private web tool that the company says protects the privacy of your data.
Google stressed, however, that it does not use this information for personalized ad tracking.
In 2017, the tech giant announced it would stop using data collected in Gmail messages to personalize ads.
“To help you easily view and keep track of your purchases, reservations and memberships in one place, we’ve created a private destination that can only be seen by you,” Google said in a statement to The Verge.
“You can delete this information at any time. We do not use any information from your Gmail messages to serve you ads. This includes the confirmation and confirmation emails displayed on the purchase page, ”the company added.
Google, however, did not say how long this web tool has been active.
On May 14, the company announced that it will now allow ads to appear on the home page of its mobile app.
The ads would be displayed in the “Discover” section of the home page in a newsfeed layout and would be algorithmically personalized.
The search engine giant also plans to place ads containing up to eight images in its search results as part of its “Ads Gallery” feature.
The ads would also appear on the Google Shopping home page, which users would be able to customize and filter based on their interests and brands they like.