The Galaxy S21 are very successful in South Korea. In its homeland, Samsung is seeing pre-orders up 15-20% compared to the Galaxy S20s launched last year. The demand for smartphones not linked to an operator has even tripled compared to 2020.
Launched in the midst of the Covid-19 pandemic, and during the first containment measures, the Galaxy S20, S20 + and S20 Ultra did not meet the expected success. In South Korea, Samsung reportedly noticed a 30% drop in sales of the S20% compared to the S10 +. Under these conditions, the smartphone leader failed to meet its sales targets. Same story with the Galaxy Note 20, largely shunned by consumers.
In order to give a boost to the results of its mobile division, Samsung has decided to rush the launch of its next flagships. The Seoul giant thus presented the Galaxy S21 in January, a first. Already available for pre-order, Samsung’s new smartphones are clearly enjoying success in the South Korean market.
S21 will sell worse than S10, Counterpoint says
According to information relayed by the Korea Herald, a South Korean media outlet, Samsung is recording 15 to 20% higher pre-orders for S21s compared to S20. Citing sources close to the industry, the brand notes a strong demand on the side of naked smartphones (not linked to a mobile subscription). Compared to last year, demand would have simply tripled. In 2020, S20s not linked to a mobile plan still only accounted for 10% of total sales. This year, this rate climbs to 30%. On the other hand, the demand recorded among telecommunications operators remains stable.
On the same topic: Samsung stops selling Galaxy S20 to the world
Finally, it seems that the Galaxy S21 Ultra is the most popular with buyers in South Korea. More upscale, the smartphone has no shortage of assets: 108 megapixel photo sensor, 5000 mAh battery and compatibility with the Note’s S-Pen stylus. Despite the excellent pre-order figures, Counterpoint analysts say the Galaxy S21 will never be as successful as the S10, the flagship flagships of 2019. The analyst firm expects sales 30% lower than the S10.
Source: Korea Herald
