The Freebox Pop is a huge success, with nearly a million sales according to Xavier Niel. Last September, the firm had only 100,000 subscribers. A clear progression therefore, which is unfortunately marred by many delivery problems, which the CEO of Free explains by new methods of transport.
Xavier Niel has much to be satisfied with. On the set of BFM Business, the CEO of Free announced that the firm’s latest box, the Freebox Pop, has sold for nearly a million copies. An exponential progression, since 50,000 users got it within 2 weeks, until the box had 100,000 subscribers last September.
According to Xavier Niel, half of these subscribers are equipped with optical fiber, the first deployments of which took place in 2006. Over the past two years, Free has thus witnessed a explosion in demand in broadband connection, which could therefore explain the success of its latest offer. Nowadays, 20 million households are eligible for Free fiber.
Freebox Pop subscribers struggle to get delivered
However, this success hides significant delivery problems. Some subscribers are still waiting for their box even though they have ordered as soon as it is released in the summer of 2020. “We are out of stock”, Xavier Niel explains. “On got argued because we took over [Freebox] Delta, we repackaged it with a different player. And now we are several months behind on migrations ”. As a result, many disgruntled users have called the firm to account on social media.
Read also: Freebox Pop test – a round box, but not quite square
The CEO also mentions the new means of transport borrowed by the group to deliver its products. “We decided to stop air transport for ecological reasons. So we do road transport and boat transport. Unfortunately, we ended up with saturated means of transport linked to the transport of masks and other products ”. The COVID-19 pandemic would thus have resulted in delivery delays. Xavier Niel did not provide information on a possible return to normal.