Slowly but surely, Apple arrives at the limits of the possibilities of screen technologies for its mobile devices. The question begins to arise from a rocking towardsOLED within two or three years when the company has been loyal to LCD technologies from the start.
But the novelty could come directly from the Californian group. The agency Bloomberg claims that the latter opened to Taiwan a laboratory in which around fifty engineers work on new screen technologies for the iPhone and iPad.
Apple would try to develop new possibilities for thinner and brighter LCD displays, but also less energy-hungry, while studying the possibilities of OLED. The latest iPhones are content with a thickness from 7 to 7.5 mm and the Cupertino group seems determined to maintain or further reduce this dimension on its iPhone 7 and beyond, hence his interest in the direct development of technologies that will allow him to achieve this.
Local actors like AU Optronics or Innolux could benefit from this internal work, which made their stock market jump in this perspective, while Apple's usual partners for screen production, such as Japan Display and Sharp, experienced some weakness also related to a possible migration to the OLED.
Note that the site used is the one that Qualcomm had chosen to develop its color e-paper screens. Mirasol who have failed to break into the market.