The famous brand on the prancing horse announces the recruitment of the vice-president of Apple within its board of directors. The head of iTunes will manage the entire representation of the Ferrari brand on the Internet.
It’s through of the announcement of its latest financial results that Ferrari announced Thursday the recruitment of Eddy Cue to its board of directors. The latter occupies the position of Apple vice president in charge of several services (iTunes, iTunes Store, App Store, iBookStore and iCloud). At Ferrari, the strategic man will be in charge of the entire representation of the famous brand on the prancing horse on the Internet, "with the aim of optimizing the experience of Ferrari online", said the press release.
Eddy Cue said he was honored to join the prestigious brand of Italian cars. The man who now holds several mandates said “that he dreamed of having a Ferrari since the age of 8 years and that even if he was lucky to be able to achieve his dream five years ago by buying one of the cars of the brand, he remains always impressed by the design and the finish of the vehicles of Maranello ”.
By making available the services of Eddy Cue, the Italian firm hopes to continue to grow in the field of selling derivative products online.
Luca di Montezemolo, president of Ferrari, said "very happy with the arrival of Cue, who will bring his solid experience to the brand".
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