100 million: that’s the number of requests made in a single day in January on DuckDuckGo, a new record for the search engine. Google’s direct competitor has made protecting the privacy of its users its specialty. This positioning has enabled it to take advantage of the Whatsapp T & Cs affair, which has caused an exodus of users to services that require less personal data.
The rise of DuckDuckGo can no longer be stopped. Since its creation in 2008, the search engine has captured the hearts of many Internet users. And for good reason: in an environment where personal data sells for a gold price, this one preferred make confidentiality a priority. An issue to which more and more users are paying attention, as proof of the recent controversy that Whatsapp suffered after the change of its T & Cs.
The latter was not without consequence for the messaging app, which has seen many of its angry members leave it for other more privacy-conscious platforms, like Signal and Telegram. These are not the only ones to have benefited from this case: for the first time in its history, DuckDuckGo has realized one day at 100 million searches. A new personal record that confirms the rise in power that the search engine has known for 2 years.
DuckDuckGo sees its number of searches explode
Indeed, the competitor of Google went from 15 billion searches in 2019 to 23 billion in 2020, an increase of 65%. That same year, the search engine became the second most featured on Android. Encouraging figures for DuckDuckGo, but also for internet privacy advocates.
Read also: DuckDuckGo is the 2nd most popular search engine on Android after Google
Especially since the firm operates in an environment almost monopolized by Google. With its 2 billion requests per month, the search engine is still far from 5 billion registered by Google in a single day. The latter thus encompasses 89.19% of market share, leaving the crumbs to Bing (5.86%), Yahoo (2.64%) and its other competitors. In the USA, DuckDuckGo’s market share increased by 1.94% the last days.