Dazn, a British streaming service specializing in sports content, is coming to France. From December 1, 2020, the French will be able to subscribe to this sports Netflix via a smartphone application. At first, the platform’s catalog will focus on boxing matches.
First expected in France on May 2, Dazn (to pronounce “Da Zone”) finally arrives in France this Tuesday, December 1, 2020. The Covid-19 pandemic has in fact changed the platform for the international deployment of the platform. Already available in the UK, Germany, Austria, Switzerland, Brazil or the US, Dazn has a total of eight million paying subscribers worldwide. Ultimately, Dazn aims to conquer 200 countries and territories.
Launched in 2016, the British company has invested hundreds of millions of euros to get its hands on the TV rights of different sports. To gain a foothold internationally, the platform mainly relies on boxing fights. When he arrives in France, Dazn will be content to offer boxing matches on demand (commented in English only). Moreover, the platform owned by Ukrainian billionaire Len Blavatnik has forged a series of partnerships with match organizers spending millions of euros.
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A subscription for only € 1.99 per month
Among the flagship content offered at launch are the clashes between Mexican star Canelo Álvarez and world champion Anthony Joshua. In a second step, once sporting activity has resumed, Netflix for sport aims to diversify its offer, with especially football matchesl. Under these conditions, Dazn could set itself up as a direct competitor of channels like RMC Sport.
Aware of its shortcomings, Dazn compensates for its summary catalog of content with an ultra attractive price. In France, the subscription will be offered at a price of € 1.99 / month. Dazn’s content catalog will be accessible via an Android / iOS app. In some countries, such as Italy, Dazn is also accessible via operators’ boxes like a pay channel. In France, will Dazn manage to find a place in the world of sport? We await your opinion in the comments.
