Containment: advanced VOD releases, Netflix is ​​more successful than ever

exceptional period, exceptional measure. As the cinemas have been closed since mid-March, films have seen their operating window considerably reduced. The CNC, as it can do since the emergency law of March 23, 2020, has authorized 31 films to drug the sacrosanct chronology of the media.

Sonic, 1917, The Richard Jewell case, Birds of Prey and the fantastical story of Harley Quinn, Our Lady or I am there did not wait until the usual four months after their theatrical release to be available on DVD and on VOD, they can appear there now.

For now, the excellent 1917 is still pre-ordering on iTunes for a May 27 release, but that should change soon. The waivers granted by the CNC follow express requests from producers and distributors.

With cinemas closed and people forced to stay at home, demand for video, especially by subscription, is bound to boom. Consumption of SVOD services has doubled since containment began, according to a French telecom operator quoted by The world.

The big winner in this area will not surprise you, this is Netflix. Subscriptions have doubled, even tripled or quadrupled, according to French operators interviewed by the daily, without any free trial period.

Another effect of confinement, whereas before video services were particularly requested in the morning and in the evening, at the moment the public watches SVOD all day, notes Jean-Luc Vuillemin, executive vice-president responsible for international networks at Orange.

In a cinema industry turned upside down (like many others) by this health crisis, Amazon will broadcast free of charge in the United States the films which should have been present at the SXSW 2020 festival in March in Austin (for filmmakers who wish).