TheiPhone 5S proves once again its popularity in China. Apple sold a record number of smartphones in the country in the fourth quarter of 2013, according to data from research firm IDC reported by the Wall Street Journal. These good results were possible, according to the report, by the high demand for the iPhone 5S.
Apple’s market share in China increased from 6% in the third quarter of 2013 to 7% in the fourth quarter. The company thus ranks fifth among smartphone manufacturers in the country, behind Samsung (19% market share), Lenovo (13%), Coolpad and Huawei.
China is the biggest smartphone market in the world and Apple has long tried to set foot there. Chinese consumers have hitherto tended to buy phones running Google’s Android operating system, with a more accessible and varied price range. However, Apple could see its market share in China increase even more in the coming years.
As a reminder, the company concluded in January a partnership with China Mobile, the largest mobile operator, which has 760 million customers (read: China Mobile: agreement concluded with Apple for the sale of iPhone 5S / 5C). Analysts expect the partnership to drive some 15 million to 30 million more iPhone sales in 2014.