MBLM studies on brand privacy measure the links that people create with the brands they use and they like. In the top 10 of this new MBLM study, Apple Music was beaten up.
It turns out that this time Apple Music lost first place and rose to fifth place. So, Apple Music is ahead of Spotify, which is in second position. Here is the full ranking of MBLM:
- Apple Music
MBLM interviewed a total of 6,200 consumers in the United States, Mexico and the United Arab Emirates. These respondents (men and women) were between 18 and 64 years of age. And Spotify was the number one brand for men, while Pinterest was number one for women.
“Although they are still omnipresent in our daily lives, the brands of applications and social networks continued to underperform in our study of 2019”, said Mario Natarelli, Managing Partner of MBLM. ” These brands are seen as free utilities. They occupy a less important place in the ecosystem of smartphones and trust is becoming a major challenge as these brands try to mature. However, successful companies like Pinterest create powerful links, especially with women Natarelli continues.